top of page


We are excited to announce the soft launch of IdeaToDo, Hub101’s 12-week program for entrepreneurs and entrepreneurs-to-be. Our beta cohort will begin the week of October 26, and it’s not too late to sign up!

Hub101’s Community Manager, Kristin Bell, says, “In true entrepreneurial spirit, we really worked lean to create this program. We spent a lot less time worrying about the exterior, the aesthetic, so we could focus all of our time and energy on the quality of the content, the mentors, the facilitators, and how to achieve our desired outcomes for participants.”

UPDATE (1/26/21):

Registration for our second cohort is now open. Sign up below:

Why a soft launch?

“The purpose of the soft launch is to work closely with a small group of entrepreneurs who will simultaneously receive immense value from the 12 weeks, while also providing critical feedback to our team to make the program even better in future iterations,” says Bell.

What’s the benefit of being a beta participant?

The cohort of entrepreneurs who sign up to the program now will participate in the program as usual and will have the same experience as any other cohort. The main distinction is that beta participants’ feedback is vital to the success and improvement of the program for future cohorts. Jessica Bradshaw, a senior at Cal Lutheran with a major in Education and minor in Entrepreneurship, who leads the program’s operations says, “We have poured our hearts into this, and we can’t wait to take passionate entrepreneurs through this program! The beta entrepreneurs are probably the most vital cohort because their feedback will forever shape the user experience. And it’s free!”

Who’s the program for?

You’ll be a great fit for the program if:

  • You don’t know where to start when it comes to developing a startup.

  • You’re in the ideation stage, meaning you might have some startup ideas, but you don’t know which to pursue or if they’re even viable.

    • What even makes a good idea?!

  • You want to learn about the fundamentals of startups and entrepreneurship, including Lean Startup methodology, design thinking, business model canvas, customer development, agile development, rapid prototyping, how to pitch to investors, and more.

    • If any of that sounds overwhelming, don’t worry, we’ve been there too! Our team will be with you providing information, feedback, support, and encouragement every step of the way.

  • You’re able to dedicate about 5 hours a week to discovering if your startup idea is viable, which includes virtual sessions, speaking with customers, and meeting with mentors — depending on the week.

  • You want to participate in a unique opportunity to meet like-minded individuals (maybe even a future co-founder!) who are at a similar stage as you.

If you’ve ever thought or dreamed about starting your own business but you don’t know if you’re ready to take the leap, this program is for you.

By the end of the 12 weeks, you will have developed your startup idea, created a prototype, talked to customers, and identified a clear path forward.

Odds are, you’ve come up with a handful of startups ideas over the years—maybe even hundreds. Now it’s time to do something with your ideas. IdeaToDo is Hub101’s 12-week program that takes entrepreneurs and entrepreneurs-to-be from a startup idea, through validation and development, to launch.

Turn your ideas into something more. #StartSomething

Author and entrepreneur, Seth Godin, said “The only thing worse than starting something and failing… is not starting something.”

At Hub101, “Start Something” is a phrase we use often because we believe the willingness to try something new, even when it’s out of our comfort zones and the risk is high, is the first step toward greatness and impact. We encourage our students and entrepreneurs to be curious, vulnerable, daring, and #StartSomething! ABOUT THE PROGRAM

IdeaToDo is a 12-week program that takes a cohort of entrepreneurs and entrepreneurs-to-be from a startup idea, through the various stages of developing and launching a startup.

Entrepreneurs are immediately immersed into Lean Startup methodology, business model canvas, and customer development. Entrepreneurs will also learn prototyping & MVP, storytelling, marketing & branding, developing a pitch deck, and fundraising. IdeaToDo ends with a Demo Day where entrepreneurs present their ideas to an audience.

Throughout the program, participants will also have the opportunity to connect with mentors, investors, and even a pitch coach. By the end of the 12 weeks, entrepreneurs will have developed a startup idea, created a prototype, talked to customers, and identified a clear direction forward.


Prior to the start of the program, IdeaToDo provides an optional 2-week ideation sprint, in which entrepreneurs learn what makes a great idea, how to spot a good idea, as well as brainstorm and select an idea to work on throughout the 12-week course. Turn your ideas into something more. #StartSomething



bottom of page