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Applications are closed for our Fall 2021 cohort


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Odds are, you’ve come up with a handful of startup ideas over the years—maybe even hundreds. Now it’s time to do something with your ideas.


IdeaToDo is Hub101’s 14-week program that takes entrepreneurs from a startup idea, through validation and development, to launch.

IdeaToDo, equips experienced and burgeoning entrepreneurs with the knowledge, tools, and resources necessary to launch or pivot business ventures. IdeaToDo is ideal for those who have identified a business idea but do not know how to start the process of business creation or are stuck and unable to move forward beyond early stage development. 



Participating entrepreneurs will learn: 

  • To develop a startup idea, articulate a value proposition, and create an MVP

  • Talk to customers to validate product-market fit

  • Develop a pitch deck and understand various fundraising options 

  • Learn a framework to increase the chances of success and identify a clear direction forward in the form of a phased plan

Learning entrepreneurship doesn’t guarantee long-term success, but it does provide a framework to increase the odds and magnitude of success for a new venture.



Participants meet for group live sessions once a week for two hours, in addition to scheduling weekly office hours with the program facilitator to take a deeper dive into their business and work through specific needs and challenges. 


Entrepreneurs are immersed into lean startup methodology, business model canvas, business model innovation, and customer development. The program content also includes developing a minimum viable product/prototype, estimating market size, conducting competitor analysis, crafting a brand identity, storytelling, developing a marketing strategy, managing customer acquisition, developing a pitch deck, and identifying fundraising options and strategy. 

Throughout the program, participants also have the opportunity to connect with mentors on a regular basis. IdeaToDo concludes with a Demo Day where the entrepreneurs present their ideas to a curated audience.

Program Fee*

  • Free to apply

  • Program fee includes a 12-month, part-time coworking membership to Hub101

  • Individual program fee: $999

  • Enrolled Cal Lutheran student: $399

  • Team pricing: If you're starting your venture with a partner(s), contact us about enrolling as a team.

  • Scholarships available for underrepresented entrepreneurs


* Program fee due upon acceptance into program. Payment plans available. 

Program Logistics

  • Applications close: September 10

  • Cohort dates: September 14 - December 14

  • Weekly live sessions: Tuesdays from 4 - 6 PM (PT)

  • Format: virtual or in-person at Hub101

  • Office Hours: schedule with the program facilitator at your convenience


Who should enroll

Regardless of background, anyone with an entrepreneurial mindset can benefit from this program. Those who would be a great fit are those who:


  • Have an early-stage startup or idea

  • Don’t know where to start when it comes to developing a startup or if their idea is even viable

  • Are committed to spending about 10 hours per week working on their idea for the 14 weeks of the program

  • Want to participate in a unique opportunity to meet like-minded individuals (maybe even a future co-founder!) who are at a similar stage as them


If you’ve ever thought or dreamed about starting your own business but you don’t know if you’re ready to take the leap, this program is for you.




Dozens of startups have launched from IdeaToDo, including an HR platform for the unemployed and underemployed, an education technology platform for foster youth, a community for mom entrepreneurs, a services consortium for non-profit organizations, a medical device for children, a healthcare services listing platform for the uninsured and underinsured, and many others.

Here's what program alumni have to say:

Turn your ideas into something more. #StartSomething

Author and entrepreneur, Seth Godin, said “The only thing worse than starting something and failing… is not starting something.”

At Hub101, “Start Something” is a phrase we use often because we believe the willingness to try something new, even when it’s out of our comfort zones and the risk is high, is the first step toward greatness and impact. We encourage our students and entrepreneurs to be curious, vulnerable, daring, and #StartSomething!