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IdeaToDo is a 12-week program that takes a cohort of entrepreneurs and entrepreneurs-to-be from a startup idea, through the various stages of developing and launching a startup.

Entrepreneurs are immediately immersed into Lean Startup methodology, business model canvas, and customer development. Entrepreneurs will also learn prototyping & MVP, storytelling, marketing & branding, developing a pitch deck, and fundraising. IdeaToDo ends with a Demo Day where entrepreneurs present their ideas to an audience.

Throughout the program, participants will also have the opportunity to connect with mentors, investors, and even a pitch coach. By the end of the 12 weeks, entrepreneurs will have developed a startup idea, created a prototype, talked to customers, and identified a clear direction forward. 



Prior to the start of the program, IdeaToDo provides an optional 2-week ideation sprint, in which entrepreneurs learn what makes a great idea, how to spot a good idea, as well as brainstorm and select an idea to work on throughout the 12-week course. Turn your ideas into something more. #StartSomething

  • Program Details


    You’ll be a great fit for the program if:

    • You don’t know where to start when it comes to developing a startup.

    • You’re in the ideation stage, meaning you might have some startup ideas, but you don’t know which to pursue or if they’re even viable.

      • What even makes a good idea?!

    • You want to learn about the fundamentals of startups and entrepreneurship, including Lean Startup methodology, design thinking, business model canvas, customer development, agile development, rapid prototyping, how to pitch to investors, and more.

      • If any of that sounds overwhelming, don’t worry, we’ve been there too! Our team will be with you providing information, feedback, support, and encouragement every step of the way.

    • You’re able to dedicate about 5 hours a week to discovering if your startup idea is viable, which includes virtual sessions, speaking with customers, and meeting with mentors — depending on the week.

    • You want to participate in a unique opportunity to meet like-minded individuals (maybe even a future co-founder!) who are at a similar stage as you.

    If you’ve ever thought or dreamed about starting your own business but you don’t know if you’re ready to take the leap, this program is for you.

    By the end of the 12 weeks, you will have developed your startup idea, created a prototype, talked to customers, and identified a clear path forward.

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